monday motivation bethenny frankel skinnygirl

Monday Motivation: Know What You Stand For

“There’s nothing like biting off more than you can chew, and then chewing it anyway.” This quote defines me. It describes my life and how I approach everything – especially business – and I live by the rule that everything’s your business.

An important element that can help you understand how to make everything your business is to really decide what your business is. Whether your business is technically a business or not, you can’t make everything your business unless you have a clear vision of what that means for you. Specifically, you need to have a message, and you must know what you stand for.

Even if you are a stay-at-home mom and you don’t work for anyone, you can have a personal message, which is to say that you can have a mission statement or vision of what you are doing with your life and what it means for you.

Ask yourself: What is your purpose? What do you want to accomplish? What’s important to you? Try to frame it in terms of action. A mother’s personal message might be, “My children will have a better life than I did,” or “I will run the best-ever event at my daughter’s school.” An artist’s mission might be, “I create beautiful things that inspire people.” An emergency room nurse’s mission might be, “I save lives.” A weekend athlete’s mission might be, “I’m going to run a marathon.” Anyone’s mission could be, “I do everything with complete commitment” or “I maximize my health.” Or maybe your mission is simply, “I make as much money as possible” or “I have fun every day.” It’s your brand, your mission, and your decision. It might change tomorrow, but decide what it is today. I won’t judge you. Just make it true to you.

Having your own personal mission statement focuses you in a very powerful way. It helps you see exactly how to make everything your business, because you see what fits with your mission. For me, my business evolved directly out of my own personal beliefs. I’m passionate about natural health, being fit, eating well, and solving problems. The Skinnygirl brand naturally grew from these things I stand for.

So let’s hear it: what do you stand for? Let me know in the comments or on Twitter.

This is an excerpt from A Place of Yes by Bethenny Frankel, available on

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