Article from Fodors.com
lebrity, entrepreneur, philanthropist, and self-described know-it-all has devoted both time and money to aid the island post-Hurricane Maria, and she’s got opinions on how you can vacation and make a difference, too.
If you don’t know Bethenny Frankel from her role as breakout reality TV star and queen “Not-a-Housewife” Real Housewives of New York, you’ve certainly drunk or at least heard of her singular SkinnyGirl brand cocktails, which grew to be a $100-million company and greater lifestyle brand. Beyond her entrepreneurial prowess, Frankel thrust herself into the cultural zeitgeist with her extremely gif-able Greek-chorus quips narrating the insanity that is Housewives drama.
Skinnygirl has expanded beyond cocktails to everything from “market-fresh deli” items and jeans, and Frankel’s capitalized on her personality and personal life as a daytime TV host and bestselling author of self-help and fiction alike. But her prolific enterprise has always been about more than being a socialite and a businessperson—because she used to be neither. For Frankel, philanthropy work is more than a passion project, and so she launched b strong, a disaster relief initiative providing real-time emergency assistance to individuals and their families in crisis. Her efforts focus on distributing disaster relief supplies and especially gift cards—Frankel wants recipients to have agency in deciding their needs—and have varied in cause from the Paradise Fires in California to Hurricane Florence in North Carolina. But it has been her travels to Puerto Rico to aid victims of Hurricane Maria that has raised over $1 million in donations and supplies thanks to Frankel’s fundraising, publicity, and personal efforts on the ground.