Tips & How-Tos // 05.14.13 // Add Comment

Stop Wasting Money on Lost Makeup!

Hold on to your purse strings for this crazy beauty news: A new UK study from found that women waste an average of $24,393.68 over a lifetime replacing cosmetics they’ve lost. You know, that lipstick you left over at your ex’s place or the compact that slipped down a subway grate. Whoops! Let’s admit it: It happens to all of us, even non-klutzy girls.

Here’s where we women are most likely to misplace our prized cosmetics, in descending order, according to the study:

  • In the back of a cab
  • At an ex-partner’s house
  • On public transportation
  • In a restaurant
  • Down the toilet (ew)
  • Down the drain

One solution: If your makeup is contained in a cute pouch in your purse — rather than rolling around at the bottom or stuffed into 13 different side pockets — you’ll be less likely to drop it or leave it lying around, where it will quickly leave this world for that big cosmetics counter in the sky.

Bethenny has said that she loves Sonia Kashuk soft cosmetics cases. They’re only seven bucks at Target! Here’s a cute one that’ll hold all your important stuff:

Another bizarre stat from the study: Apparently, 70% of women have cancelled a date or a business meeting because they were without their lost makeup. Whoa, what? That’s what emergency trips to Sephora to test out new products are for, ladies!

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